About Us
Last updated: 21 September 2026
Softcare Business publishes independent guides to email marketing software, newsletters, deliverability, CRM and the tools around them.
What you can read here
The current subject areas include:
- Email marketing platforms, alternatives and pricing comparisons
- Deliverability, authentication, spam and list hygiene
- Campaign strategy, writing, design and testing
- Ecommerce email, automation and personalisation
- CRM tools and running a newsletter business
How to use this information
Treat a comparison, statistic or price as a starting point. Confirm current plans, limits, data-processing terms and features on the provider’s own site before you subscribe, migrate a list or change DNS records.
Our role and its limits
Softcare Business is an independent publication. It is not an email service provider, a CRM vendor, or a party to your contract with any tool mentioned in an article.
Accuracy, sources and corrections
Good information needs more than a confident headline. Check the date of an article and the source behind any detail that matters to your decision. Where a statement is uncertain, readers should treat it as uncertain. An older page may remain available for reference after circumstances change; publication on this site does not make every detail current.
If a price, feature, date or vendor detail is wrong, tell us which sentence is wrong and what the current source says. You can send that information through our Contact Us page. A correction request should identify what needs changing and why, so it can be assessed against evidence.
Advertising and independence
Editorial pages may show advertisements through Google AdSense. An advertisement, external link or mention of a product does not establish an affiliation or an endorsement, and it does not purchase favourable coverage. Policy pages do not carry ad placements. Providers are responsible for their own products and terms.
Who this page refers to
Softcare Business is the website publication at softcarebusiness.com. References to “we”, “us” or “the site” on these pages mean the people administering this publication, not an organisation mentioned in an article. Read our Disclaimer for the limits that matter to this subject and our Privacy Policy for how reader information is handled.